The US division of Anheuser-Busch InBev has leveraged its sponsorship of baseball team the Los Angeles Dodgers to introduce a branded michelada from Estrella Jalisco in California.
The 25oz (74cl) Estrella Jalisco Dodgers Michelada will be available for a limited time in the greater Los Angeles area and has an abv of 4.5%. An SRP for the extension was not immediately available.
To promote the extension, Estrella Jalisco has teamed up with Dodgers player Fernando Valenzuela. Fans will have the chance to win a meet & greet with Valenzuela and take part in the first pitch at a game at the Dodger Stadium during the 2022 season.
Last year, Anheuser-Busch added a ‘Classic Michelada’ flavour to Estrella Jalisco’s range in the US. The 3.5% abv flavour beer has an SRP of US$3.50 per 25oz can.
The division launched Estrella Jalisco in the US six years ago and the brand is currently handled by its ‘High End’ North American craft beer unit.