- Category – Beer, flavoured, 3.5% abv
- Available – From this month
- Location – The US
- Price – SRP of US$3.50 per 25oz (73.9cl) can on Drizly
Anheuser-Busch InBev has added another flavour to the Estrella Jalisco Mexican beer range in the US.
Estrella Jalisco Classic Michelada is based on the clamato-flavoured michelada beer cocktails popular in Mexico. Clamato is a spiced tomato juice with clam broth.
The new flavour joins Tropical Chamoy Michelada – released earlier this year – in Estrella Jalisco’s US portfolio. A-B InBev launched Estrella Jalisco in the US five years ago. The brand is handled by the brewer’s ‘High End’ North American craft beer division.
“Expanding our canned michelada line-up with the Classic Michelada was all about bringing it back to the basics, and this summer that means reconnecting with the people who matter most in our lives,” said Jayden Kahl, senior director for Estrella Jalisco in A-B InBev’s US unit, Anheuser Busch. “The Classic Michelada is the flavourful addition you’ll want at your family barbecues, game days and summer brunches all season long.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData