Anhesuer-Busch InBev’s US unit has lined up a free workout activation for its low-carb beer brand Michelob Ultra, as it looks to tap into continued trends towards health and wellness.
Anheuser-Busch InBev launches Michelob Ultra workout programme via Amazon Alexa
Anhesuer-Busch InBev's US unit has lined up a free workout activation for its low-carb beer brand Michelob Ultra, as it looks to tap into continued trends towards health and wellness.
March 21, 2017