Anheuser-Busch-InBev’s CEO Michel Doukeris has responded to concerns over the state of the US hard seltzer category, blaming the segment’s slowdown on the rise of ready-to-drink cocktails and seasonal fluctuations in demand.
Anheuser-Busch InBev boss moves to allay fears over US hard seltzer slowdown
Seltzers are out but ready-to-drink cocktails are in, according to the ABI CEO