The Boston Beer Co is preparing a more orthodox marketing activation for Angry Orchard, securing ‘official hard cider’ status for the brand with this year’s CONCACAF Gold Cup soccer tournament.
Angry Orchard hard cider to sponsor CONCACAF Gold Cup this year
The Boston Beer Co is preparing a more orthodox marketing activation for Angry Orchard, securing 'official hard cider' status for the brand with this year's CONCACAF Gold Cup soccer tournament.