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May 19, 2021

Amass’ Amass Hard Seltzer – Product Launch

US botanical goods specialist Amass has released a range of hard seltzers in its home market.

  • Category – Alcoholic sparkling water, 5% abv
  • Available – From this month
  • Location – The US, available in California and Florida. Also available worldwide in Soho House locations and selected Michelin star restaurants
  • Price – SRP of US$21 for 4x12oz (33cl) cans

Amass Hard Seltzers are available in 33cl can four-packs via the company’s website at an SRP of US$21, as well as in 12-packs at $56. The 5% abv range comprises:

  • Surfer Rosso – hibiscus, quince & citrus
  • Faerie Fizz – rose, jasmine & raspberry
  • Sun Sign – mandarin, orange & vanilla

The Los Angeles-based company added that the range is on sale at selected retailers throughout California and Florida, ahead of a further national expansion in the coming months, as well as worldwide locations of hospitality chain Soho House and selected Michelin star restaurants.

Other products in the company’s beverage stable include a dry gin, botanical vodka and Riverine – a non-alcoholic spirit made with sumac, sorrel, lemon peel & apple.

Yesterday, Anheuser-Busch InBev reiterated its concern about Constellation Brands’ use of the Corona brand name for a hard seltzer.

Why COVID has prompted an RTD tsunami from spirits brand owners – click here for a Just Drinks comment


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