Accolade Wines has expanded its Jam Shed portfolio in the UK for the second time in six months.

Jam Shed Chardonnay, the first white wine under the Jam Shed brand, will roll out nationwide this month. The varietal, which carries an SRP of GBP7 (US$9.60) per 75cl bottle, joins the Malbec that Accolade released in August as the brand’s first extension.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The third wine in the brand’s portfolio is a South Australian Shiraz.

Accolade said Jam Shed Chardonnay taps into a loyal consumer base for Jam Shed and will also help capture a new audience. “Jam Shed’s expansion into Malbec proved to be a hit with consumers,” said brand manager Lindsay Holas. “This gives us confidence that the time is right to introduce our first-ever white grape variety to the Jam Shed family.”

Accolade has also recently expanded its vineyard footprint. Last month, the company bought Rolf Binder Wines in South Australia’s Barossa Valley.

How is the wine industry coping with Brexit? – Click here for a just-drinks comment