Absolut not “sufficiently focussed” on Millennials in US – Pernod Ricard
Pernod Ricard's US head has said Absolut vodka needs to focus more on Millennials, admitting that a failure to do so has hampered the brand's recent performance.
Pernod Ricard's US head has said Absolut vodka needs to focus more on Millennials, admitting that a failure to do so has hampered the brand's recent performance.