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  1. Interviews
February 18, 2021

“We have to be able to have honest dialogue” – just-drinks speaks to Moet Hennessy NA diversity & inclusion head Dr Atira Charles and Hennessy US senior VP Jasmin Allen

In December, Moët Hennessy announced the appointment of Jasmin Allen to senior VP of the company's flagship Cognac brand in the US, followed swiftly by the hiring of Dr Atira Charles as head of diversity & inclusion in North America. The hires saw two women of colour take executive positions at one of the spirits industry's biggest names. Earlier this month, just-drinks sat down with both Allen and Charles to reflect on the issue of diversity in corporate America, a year of social unrest and the continued importance to brand identity of cultural resonance.

In December, Moët Hennessy announced the appointment of Jasmin Allen to senior VP of the company’s flagship Cognac brand in the US, followed swiftly by the hiring of Dr Atira Charles as head of diversity & inclusion in North America. The hires saw two women of colour take executive positions at one of the spirits industry’s biggest names. Earlier this month, just-drinks sat down with both Allen and Charles to reflect on the issue of diversity in corporate America, a year of social unrest and the continued importance to brand identity of cultural resonance.

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