The just-drinks Interview – The Coca-Cola Co’s CMO

The opportunity to grab some time with the chief marketing officer of a company the size of The Coca-Cola Co. doesn't come along very often. However, when just-drinks was invited to Zurich by the company last week, the chance to grab an audience with Joe Tripodi was the clincher. Olly Wehring puts the questions to Tripodi, and his time starts... now.