Last week, we ran the first part of an interview with Sierra Nevada Brewing Co founder Ken Grossman. Here, in part two, the Californian craft brewing icon discusses big brewers’ attempts to capitalise on the segment’s success and how craft consumers are reacting to cans.
The just-drinks Interview – Sierra Nevada Brewing Co founder Ken Grossman – Part II
Last week, we ran the first part of an interview with Sierra Nevada Brewing Co founder Ken Grossman. Here, in part two, the Californian craft brewing icon discusses big brewers' attempts to capitalise on the segment's success and how craft consumers are reacting to cans.
March 25, 2014