Last week, Irish Distillers held an event to showcase its EUR100m (US$132m) investment in its Midleton Distillery, near Cork. What hopes does the Pernod Ricard subsidiary have for Irish whiskey? Can it build on the category’s renaissance and break out of its niche? just-drinks’ deputy editor James Wilmore talks to the CEO of Irish Distillers, Anna Malmhake.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only