The Bar Convent Berlin on-trade show wrapped up on Wednesday, with record numbers of visitors and exhibitors attending. just-drinks sat down with the event's co-founder and marketing & communications manager, Helmut Adam, to find out what changes the show's new partnership with Reed Exhibitions has brought and how alcohol companies are raising brand awareness in cocktail bars around the world.
Stay informed for just £1! *
Get access to unbiased and data-driven news with a subscription to Just Drinks.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages - Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists
Have a Subscribtion Sign in
Go deeper with GlobalData
Get help with subscribing or signing in
*30-day digital subscription for £1. Available to new subscribers only
