"Scotch needs to go to the consumer, not expect the consumer to come to Scotch" - Just Drinks speaks to Chivas Brothers' global marketing director, Nick Blacknell - Just Drinks
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

“Scotch needs to go to the consumer, not expect the consumer to come to Scotch” – Just Drinks speaks to Chivas Brothers’ global marketing director, Nick Blacknell

By Olly Wehring 24 Sep 2021 (Last Updated September 24th, 2021 12:58)

How do spirits brands balance their premium placing with consumers' concerns about excess waste? Chivas Brothers' Nick Blacknell explains.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts

Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks