After three years in development, co-founders Paul Hayes and Nav Grewal launched Vivir Tequila as an independent UK-branded Tequila in 2019. Despite an initial panic sparked by a pandemic, the brand has grown and after a heavy focus on emerging markets, such as Nigeria, it is set for a controlled launch in the US, starting with New York City.
“Now is the right time” – Vivir Tequila’s Paul Hayes talks the UK brand’s push into the US
“The biggest requests are always coming from the US. We kind of held off launching there because of this emerging market focus.”