Pedro Caceres was appointed CEO of United States Distilled Products, the owner of UV Vodka, last November. Since then, Caceres has ramped up the global expansion plans of the brand’s classic and flavoured lines. UV Vodka launched in Spain earlier this month and last month in China, where Caceres is trying to gain a foothold in the south of the country. Here he talks to just-drinks about those developments.
just the Answer – United States Distilled Products CEO Pedro Caceres
Pedro Caceres was appointed CEO of United States Distilled Products, the owner of UV Vodka, last November. Since then, Caceres has ramped up the global expansion plans of the brand's classic and flavoured lines. UV Vodka launched in Spain earlier this month and last month in China, where Caceres is trying to gain a foothold in the south of the country. Here he talks to just-drinks about those developments.