Last week, Heineken announced plans to build a 1.5m-litre capacity brewery in Ethiopia, a country that, with the second-largest population in Africa, is a major focus the Dutch brewer. Earlier this week, just-drinks spoke to Heineken’s GM for Ethiopia, Johan Doyer, about the new plant, the country’s rural spenders and Heineken’s stiff competition.
just The Answer – Heineken GM for Ethiopia, Johan Doyer
Heineken last week announced plans to build a 1.5m-litre capacity brewery in Ethiopia, which, with the second-largest population in Africa, is a major focus for international brewers.