Already a growth spirits category, the rum sector is unquestionably made all the more interesting for the presence of Havana Club. In this month’s just the answer, Olly Wehring spoke with Marc Beuve-Méry, managing director of Havana Club International, about denominations of origin for rum, the US embargo on Cuban rum and the ensuing trademark battle between Pernod Ricard and Bacardi over the Havana Club brand.

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