It has been 25 years since Pernod Ricard created a joint-venture with the Cuban Government to bring the Havana Club rum brand to international markets. Last month, just-drinks visited Havana to speak to the two men who currently spearhead the JV, Havana Club International CEO Christian Barré and Juan Gonzalez, the president of Pernod’s partner, Cuba’s Cuba Ron Corp. In the second of a two-part series, news & insights editor Andy Morton went to Cuba Ron’s Havana HQ to speak to Gonzalez, who has led the state-run entity for the last eight years. During their time together, Gonzalez talked about the Government’s relationship with Pernod, its hopes of an end to the US trade embargo and why he believes that Cuban rum does not belong to Bacardi.
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