Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company’s flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine brands and the issues facing wine companies in emerging markets.
“Everything we are doing is to create value, not volume” – Interview, Baron Philippe de Rothschild CEO Hugues Lechanoine
Earlier this month, the CEO of Baron Philippe de Rothschild, Hugues Lechanoine visited London. During his visit, just-drinks sat down with him to discuss the family-owned wine company's flagship brand, Mouton Cadet, as well as the sponsorship opportunities available to wine and the issues facing wine companies in emerging markets.
March 29, 2017