Craft brings spirits sector full circle – Interview, William Grant & Sons’ chief commercial officer, Simon Hunt, Part II

In the second part of this week’s just-drinks interview, William Grant & Sons’ chief commercial officer, Simon Hunt, discusses the growing role played by craft spirits, the group’s core markets and future targets, and the thinking that allowed The Glenlivet to overtake Glenfiddich as the world’s biggest-selling single malt Scotch whisky brand.