Last month, just-drinks sat down with the head of the International Alliance for Responsible Drinking, Henry Ashworth. The trade-funded organisation poached Ashworth from UK drinks industry watchdog The Portman Group in January. Here, in part one of a two-part interview, Ashworth explains what IARD does, what its ambition is and why its members are forsaking the quest for competitive advantage in the responsible drinking area.
Stay informed for just £1! *
Get access to unbiased and data-driven news with a subscription to Just Drinks.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages - Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists
Have a Subscribtion Sign in
Go deeper with GlobalData
Get help with subscribing or signing in
*30-day digital subscription for £1. Available to new subscribers only
