Earlier today, Coca-Cola HBC announced an expansion of the Costa Coffee range to three of its markets. The move is one of the Coca-Cola system’s first wide-scale activations of Costa since The Coca-Cola Co acquired the UK-based chain for US$4.9bn last year. CCHBC, which bottles Coca-Cola beverages in a number of European markets as well as Nigeria, views coffee as a EUR56bn (US$61bn)-per-year opportunity in its territories and will sell Costa products including RTDs, roasted and ground beans and even Nespresso-compatible coffee pods through a range of retail and away-from-home channels.

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