In achieving its goal to replenish water equivalent to its 2015 sales volumes “back to nature and communities”, Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of global water stewardship at The Coca-Cola Co, spoke with Ben Cooper about what “replenishment” means, and why getting the minutiae of the methodology right is so important.
Coca-Cola Co’s global water stewardship director, Greg Koch – Interview
In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.