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  1. Interviews
May 8, 2018

“At SABMiller, we went through a bit of disbelief and almost denial” – just-drinks meets Hector Gorosabel, Asahi Europe CEO – Part I

As the man in charge of Peroni Nastro Azzurro, Grolsch and SABMiller's other European brands sold off after its takeover, Hector Gorosabel had a front-row seat for the dismantlement of one of the world's major brewers. Then, Asahi came calling and offered him the chance to lead his former charges in a fresh direction for the Japanese giant. In a two-part interview with just-drinks, Gorosabel discusses how he came to accept his new role, and reveals the behind-the-scenes emotions as SABMiller went out of existence.

As the man in charge of Peroni Nastro Azzurro, Grolsch and SABMiller’s other European brands sold off after its takeover, Hector Gorosabel had a front-row seat for the dismantlement of one of the world’s major brewers. Then, Asahi came calling and offered him the chance to lead his former charges in a fresh direction for the Japanese giant. In a two-part interview with just-drinks, Gorosabel discusses how he came to accept his new role, and reveals the behind-the-scenes emotions as SABMiller went out of existence.

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