“At SABMiller, we went through a bit of disbelief and almost denial” – just-drinks meets Hector Gorosabel, Asahi Europe CEO – Part I

As the man in charge of Peroni Nastro Azzurro, Grolsch and SABMiller's other European brands sold off after its takeover, Hector Gorosabel had a front-row seat for the dismantlement of one of the world's major brewers. Then, Asahi came calling and offered him the chance to lead his former charges in a fresh direction for the Japanese giant. In a two-part interview with just-drinks, Gorosabel discusses how he came to accept his new role, and reveals the behind-the-scenes emotions as SABMiller went out of existence.