As we hurtle towards the end of the year, Just Drinks has spoken to senior figures at the beverage sector’s biggest names to get the inside track on what fills them with optimism and what is keeping them awake at night. In this piece, some of the spirit industry’s major players have their say on what’s to come in 2023.
Alexandre Ricard – CEO of Pernod Ricard
Just Drinks: How do you think input cost inflation will impact your business in the coming 12 months? What steps are you taking to mitigate the impact of that cost pressure? Will you look to increase prices again?
