The global consumer industry experienced a 30% drop in social media posts on ecommerce in Q1 2023 compared with the previous quarter, with the highest share accounted for , according to GlobalData’s analysis of social media posts. GlobalData’s Ecommerce in Consumer Goods – Thematic Research report offers a precise understanding of the impact of ecommerce on consumer goods industry with insights on value chain analysis, and information on specialist ecommerce vendors. Buy the report here.

Smarter leaders trust GlobalData

Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.

Of the 50 leading companies in the consumer industry, had the most mentions of ecommerce in Q1 2023. GlobalData identified 4,876 ecommerce-related posts in the industry's social media activity - 0.18% of all posts - and a decrease of 30% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Ecommerce in Consumer Goods, 2022 Update - Thematic Research buy the report here.

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.