The World Economic Forum Global Risks Report 2016 underlines the threat of cyberattack as a growing menace facing major companies. Ben Cooper examines the report’s findings on the dangers of cyberattacks and other principal risks facing companies over the next ten years identified in the report.
The benefits of the digital revolution for consumer goods companies are undeniable, both in relation to business efficiency or in the fundamental way it has transformed the relationship consumers have with brands, through websites, online shopping and social media. However, the digital age has brought with it risks that did not exist in simpler times, the most tangible example of which is cyber attack. It is no surprise, therefore, to see the prominence the World Economic Forum Global Risks Report 2016 gives to what is an increasingly prevalent and costly issue.
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