The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enriched, fat-blocking, calorie-free soft drink – could be a sign of a shifting mindset among CSD companies away from removing the ‘bad stuff’ to adding more of the ‘good stuff’.
Will fat-blocking products save the day for carbonated soft drinks? – NPD insight
The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus – a fibre-enriched, fat-blocking, calorie-free soft drink – could be a sign of a shifting mindset among CSD companies away from removing the 'bad stuff' to adding more of the 'good stuff'.
February 27, 2017