The long-term success story for Tequila looks set to continue in the years ahead, but there are challenges looming. Clouds on the horizon include the ongoing agave shortage and the category’s ever-increasing reliance on the US market.
Where will the future take Tequila & mezcal? – Research in Focus
The long-term success story for Tequila looks set to continue in the years ahead, but there are challenges looming. Clouds on the horizon include the ongoing agave shortage and the category's ever-increasing reliance on the US market.
January 11, 2019