Screeching brakes, diesel fumes, the endless popping as engines backfire and the sharp crack as another Scotch whisky is poured over ice – sometimes drink and driving do mix. At this weekend’s Foster’s British Grand Prix, the screeching became more squelching, for the spectators at least, and for those of us who had been kindly invited by William Grant & Sons (whose Grant’s brand sponsors the Jaguar team) to watch the event, it gave us time to contemplate the somewhat unfair amount of opprobrium levelled against drink companies over the driving laws and Formula One sponsorship.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks