What’s in a brand?
How do you create a brand? Spend millions on RTD, focus groups, marketing and PR? Or slap a label on a good quality product, light the touch paper and stand back as the orders come flying in?
How do you create a brand? Spend millions on RTD, focus groups, marketing and PR? Or slap a label on a good quality product, light the touch paper and stand back as the orders come flying in?