10. The false equivalence of beer versus hard seltzer
Stephen Beaumont has been watching the battle between his specialist category and hard seltzer for long enough now to ask: Why is beer bearing the brunt?
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9. As we start to see the light, how can brewers help the on-premise?
In April, Stephen heard from a raft of on-premise operators on how they were seeing brewers support them, post-lockdown.
8. How craft beer can work through its #MeToo moment
Concerning reports from the craft beer segment this year had got Stephen Beaumont worried. Had the notorious reputation of ‘beer culture’ eaten its own?
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By GlobalData7. Why craft beer is exploring the value market – very carefully
The craft beer category has been defined as much by its pricing strategy as its flavour profile. But, is the premium positioning being eroded? And, more importantly, are craft brewers complicit? Stephen considered the prospect of ‘value craft’.
6. Why brewers must not overlook their wider responsibilities in race for sales
Returning from the brewing frontline with his June beer missive, Stephen had some sound advice for the craft sector.
5. Does the world really need any more breweries?
Stephen ran the numbers in May – Surely, he asked, the world has hit ‘peak breweries’, right?
4. Why craft beer should be wary of the battle for the middle tier
While the premium segment of the beer category carries with it a high level of attractiveness, craft brewers would do well to tread carefully, as Stephen explained this summer.
3. How Anheuser-Busch InBev’s Carlos Brito changed the drinks industry like no other
On his last day with Anheuser-Busch InBev in May, Just Drinks bade farewell to Carlos Brito, whose tenure as CEO of the world’s largest brewer saw both evolution and revolution.
2. Four challenges facing Anheuser-Busch InBev CEO Michel Doukeris
In early_December, Anheuser-Busch InBev CEO Michel Doukeris addressed his first ‘Capital Markets Day’ audience since taking over at the helm in July. The Brazilian outlined his vision for the future, putting an emphasis on digitising A-B InBev’s distribution and sales network to build on its already significant route-to-market strength.
Back in July, Stephen was exhausted. All that counting had worn him out and, dear beer brand owner, it was all your fault.
