The way consumers shop in China is changing. The country’s Internet giants are using e-commerce data to blend on- and off-line experiences in an effort to create a ‘new retail’ landscape. In this report, Lucy Britner offers an overview of the major changes and a closer look at how food and beverage companies are getting involved.
Using Big Data to create smart shops – the future of retail in China – analysis
The way consumers shop in China is changing. The country's Internet giants are using e-commerce data to blend on- and off-line experiences in an effort to create a 'new retail' landscape. In this report, Lucy Britner offers an overview of the major changes and a closer look at how food and beverage companies are getting involved.
May 17, 2018