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May 17, 2018

Using Big Data to create smart shops – the future of retail in China – analysis

The way consumers shop in China is changing. The country's Internet giants are using e-commerce data to blend on- and off-line experiences in an effort to create a 'new retail' landscape. In this report, Lucy Britner offers an overview of the major changes and a closer look at how food and beverage companies are getting involved.

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