10. Why has Artificial Intelligence become an obsession for your CEO?

Artificial Intelligence is the biggest trend causing business leaders sleepless nights.

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9. Boring, boring PepsiCo, sustainability favours the large & Anheuser-Busch InBev on the brink?

In October, Ian prepared for the Autumn results season, considered which companies are better-paced to take on the sustainability challenge and circled a date in Anheuser-Busch InBev‘s diary.

8. Which beverage brand owners are ESG leaders or laggards?

Environmental, social & governance (ESG) is the most important issue facing consumer goods companies over the next decade – and businesses that act now will reap the rewards in the future, says a new study.

7. Why beverage brand owners should select their packaging partners on ESG terms

A word to the wise for drinks brand owners when considering who to employ on the packaging front.

6. From public to private ownership, sensitive times for investors & should you buy into wine?

Despite being fresh from his summer holidays, Ian had still done a lot of drinks-related thinking while away.

5. Why buying brands has made way for buying platforms for spirits multinationals

Pernod Ricard’s September acquisition of The WHisky Exchange not only underlined the end of the transformative M&A transaction in spirits but also highlighted the e-commerce channel as the flavour of the month among the multinational brand owners.

4. Multinational drinks manufacturing & supply companies and their subsidiaries – Just Drinks Exclusive database

The world’s leading drinks manufacturing & supply companies operate an average of 164 subsidiaries each. In Just Drinks’ exclusive database, we took a look at the worldwide hotspots for these operations.

3. How the Internet of Things can help beverage brand owners track consumer behaviour and trends

Does your company have an ‘Internet of Things’ strategy? If it doesn’t it really should.

2. “Embrace the chaos!” – How the beverage industry is reeling from a year of crises

From cyberattacks to driver shortages, the growing list of challenges facing drinks brand owners is taking its toll.

  1. Why marketing ain’t what it used to be, why alcohol needs to find its special purposes and why inflationary worries are on the way

Ian Shackleton dared to step into the marketing department in June, and had the temerity to ask: Does the drinks industry have a purpose?