In mid-February, The Cola-Cola Co posted a 9% dip in sales from the 12 months of 2020. An improved performance in the final quarter failed to offset the COVID-impacted second and third quarters for the soft drinks giant. Here, just-drinks picks apart Coca-Cola’s numbers over the last five years and considers the trends that are set to shape the future for the company, specifically, and the soft drinks category more broadly.
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