Taking chances on taking stances - How company engagement in public debates is changing - sustainability spotlight - Just Drinks
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Taking chances on taking stances – How company engagement in public debates is changing – sustainability spotlight

By Ben Cooper 22 Jul 2021 (Last Updated July 22nd, 2021 16:20)

Heineken's recent advocacy of COVID-19 vaccination drew vociferous criticism from the anti-vax movement. But, Ben Cooper writes, companies have an inalienable right to seek to influence public debates. How they do this is becoming more overt, making it all the more important they judge consumer sentiment accurately.

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