Taking chances on taking stances - How company engagement in public debates is changing - sustainability spotlight

Taking chances on taking stances – How company engagement in public debates is changing – sustainability spotlight

Heineken's recent advocacy of COVID-19 vaccination drew vociferous criticism from the anti-vax movement. But, Ben Cooper writes, companies have an inalienable right to seek to influence public debates. How they do this is becoming more overt, making it all the more important they judge consumer sentiment accurately.

Heineken’s recent advocacy of COVID-19 vaccination drew vociferous criticism from the anti-vax movement. But, Ben Cooper writes, companies have an inalienable right to seek to influence public debates. How they do this is becoming more overt, making it all the more important they judge consumer sentiment accurately.

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