Heineken’s recent advocacy of COVID-19 vaccination drew vociferous criticism from the anti-vax movement. But, Ben Cooper writes, companies have an inalienable right to seek to influence public debates. How they do this is becoming more overt, making it all the more important they judge consumer sentiment accurately.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
The pandemic has led to a sharp increase in plastic use and waste while dampening consumer concern about plastic pollution. Consumer pressure regarding plastic use is likely to intensify once again when the COVID-19 crisis subsides, Ben Cooper writes, but building a circular economy in the drinks sector will not be confined to addressing the challenges around plastic use or to packaging.
For those consumers who want to be careful about how much they drink, beverage brand owners have more to offer nowadays than just stark warnings. Plans for expanding low- and no-alcohol ranges now feature under the ‘responsible drinking’ pillar of companies’ sustainability strategies. However, Ben Cooper warns, many in the public health field still believe control-orientated alcohol policies are the most effective way to address alcohol misuse.