The imported premium vodka, Svedka, is without doubt a brand success story in the dynamic US premium vodka market. But its raunchy advertising has ridden roughshod over industry rules causing concern among competitors. David Robertson reports.

The imported premium vodka, Svedka, is without doubt a brand success story in the dynamic US premium vodka market. But its raunchy advertising has ridden roughshod over industry rules causing concern among competitors. David Robertson reports.
The imported premium vodka, Svedka, is without doubt a brand success story in the dynamic US premium vodka market. But its raunchy advertising has ridden roughshod over industry rules causing concern among competitors. David Robertson reports.