With the euphoria of the Seagram deal over, a more realistic picture of Pernod’s future has begun to emerge. Dave Broom assesses the new Scotch portfolio and the challenges it will present to the Campbell Distillers’ management.

With the euphoria of the Seagram deal over, a more realistic picture of Pernod's future has begun to emerge. Dave Broom assesses the new Scotch portfolio and the challenges it will present to the Campbell Distillers' management.
With the euphoria of the Seagram deal over, a more realistic picture of Pernod’s future has begun to emerge. Dave Broom assesses the new Scotch portfolio and the challenges it will present to the Campbell Distillers’ management.