The global carbonated soft drinks market is not the most obvious sector to go seeking innovation in. But, as a new report published by just-drinks argues, flavour innovation is expected to be a major driver within the carbonated beverages market, as consumers demand greater variety in their drinks.
September 2010 Management Briefing – Innovation in the Drinks Industry – Part IV
The global carbonated soft drinks market is not the most obvious sector to go seeking innovation in. But as a new report published by just-drinks argues, flavour innovation is expected to be a major driver within the global carbonated beverages market, as consumers demand greater variety in their drinks.
September 7, 2010