On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely. Rum therefore enjoys a high level of consumer recognition and awareness. Unlike some of the more esoteric offerings in the drinks market, most consumers would feel they know what rum is.
Rum sector looks to capitalise on its diversity – Research in Focus
On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.