Round-Up – NPD: Kombucha Vaults into the Mainstream

To the uninitiated, kombucha is a strange fermented tea beverage with a bracing vinegar taste that has always resided outside of the mainstream. Not all that long ago, kombucha could only be found in health food stores or was the domain of the do-it-yourself crowd which brewed the funky kombucha may still seem strange and mysterious to many, but there is no mistaking the fact that it has struck a chord as a healthful alternative to carbonated soft drinks. With sales expected to exceed US$500 million in the US in 2015, kombucha is looking like the most promising healthful soft drink concept since coconut water.

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