Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.
Research in Focus – Rum Sector Reaping the Premiumisation Dividend
Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.
March 9, 2011