Investment in product innovations such as flavoured whiskies and RTDs has borne fruit for non-Scotch whiskies, according to a new just-drinks/IWSR report, while US, Canadian and Irish whiskies have also capitalised on the growing popularity of cocktails.
Research in Focus – Innovation Key to Growth for Non-Scotch Whiskies
Investment in product innovations such as flavoured whiskies and RTDs has borne fruit for non-Scotch whiskies, according to a new just-drinks/IWSR report, while US, Canadian and Irish whiskies have also capitalised on the growing popularity of cocktails.