In part two of this month’s four-part just-drinks management briefing, Richard Woodard continues to cast his eye over the rebranding process. What are the effects of a rebrand, and how broadly are those effects felt?
Rebranding in the Drinks Industry – Part II – Rebranding: The Wider Context
In part two of this month's four-part just-drinks management briefing, Richard Woodard continues to cast his eye over the rebranding process. What are the effects of a rebrand, and how broadly are those effects felt?