On Thursday, Pernod Ricard will release its H1 results for fiscal-2018. Here, just-drinks takes a closer look at the group’s highlights during the three months to the end of December.
- At the start of the quarter, a study, commissioned by Pernod’s Beefeater Gin brand, hailed the increase in status for bartenders as a key driver for cocktails
- Towards the end of October, Pernod signed Thor star Chris Hemsworth to lead its new global TV ad for Australian wine brand Jacob’s Creek
- Another celebrity tie-up came at the start of November with the company unveiling the next instalment of its partnership between Champagne brand GH Mumm and Olympic gold medalist Usain Bolt
- The month also brought with it two new Jameson expressions – The Blender’s Dog and Caskmates IPA Edition
- Towards the end of November, the company’s Absolut Facebook ad was banned by UK watchdog the Advertising Standards Authority
- In December, Pernod embarked on a partnership with Jumia Food in Ghana to launch a one-hour alcohol delivery service
- Towards the end of the month, the company announced several changes to the management committee at its Cognac and Champagne unit