On Thursday, Pernod Ricard will release its fourth-quarter and full-year results for fiscal-2017. Here, just-drinks takes a closer look at the group’s highlights during the final quarter of its fiscal year, the three months to the end of June.
- At the beginning of April, Pernod completed the divestment of its Domecq brandies and wines for EUR81m (US$86.3m)
- Later in the month, the company announced plans to combine its three Travel Retail regions into one as part of a shake-up in the challenged channel
- At the start of May, Pernod launched its latest Absolut vodka flavour – Lime – in Canada, through Corby Spirit & Wine
- Later in the month, the company appointed one of its top on-premise executives as its UK business development director
- At the start of June, the firm unveiled its first UK TV ad for Malibu in four years
- A few days later, Pernod made its first move into the mezcal segment through the purchase of a majority stake in Mexico’s Del Maguey Single Village Mezcal