"Our strategy in Africa is to grow our beers fast and our spirits faster" - Diageo Africa president John O'Keeffe - Focus

“Our strategy in Africa is to grow our beers fast and our spirits faster” – Diageo Africa president John O’Keeffe – Focus

Late last week, Diageo's Africa president John O'Keeffe hosted a conference call with analysts. According to Societe Generale analyst Laurence Whyatt, Africa represents 12% of Diageo's group sales, with around 60% coming from beer, 30% from spirits and 10% from RTDs. Here, just-drinks takes a look at the key themes from the call, as well as analyst reaction.

March 20, 2017

Late last week, Diageo’s Africa president John O’Keeffe hosted a conference call with analysts. According to Societe Generale analyst Laurence Whyatt, Africa represents 12% of Diageo’s group sales, with around 60% coming from beer, 30% from spirits and 10% from RTDs.

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