The standout success story of the Scotch whisky sector in the past 20 years has without question been the development of the flourishing malt category. Single malts have captured the imagination of consumers and provided significant growth opportunities for Scotch whisky companies.
Malt whisky success is double-edged sword for Scotch sector – Research in Focus
The standout success story of the Scotch whisky sector in the past 20 years has without question been the development of the flourishing malt category. Single malts have captured the imagination of consumers and provided significant growth opportunities for Scotch whisky companies.